First impressions are very important in business, and can set the tone for all your future dealings with a perspective client. That first impression can be the deal breaker between creating a long lasting relationship and turning sales away for good. Nowadays, many first encounters will take place through either your website or social media (Facebook, Twitter LinkedIn Youtube etc) so are your photographs really selling the quality of you and your business?
I recently had The Social Media Sorcerer, Helen Palmer into my Leicester studio in order to create some 'friendly and approachable' photographs for use right across her online presence. The aim of Helen's work is to make sure businesses make the most of the new opportunities presented by the rise of social media. As such, she sees having professional headshots as an important part of creating the right first impression.
Another set of headshots I did recently were for Leicester Based Financial Advisor (IFA) Simon Houseman from Stirling McCall(Stirling McCall). As an IFA the headshots needed to express the hard working, serious nature of the work, but that didn't stop us from getting a few more jovial images too.
While using myself as a model to set the lighting for the shoot, I also snapped this image of myself, which I will be using from now on as an alternative to my usual suited and booted profile shot.
For more information on business headshots, please head to: www.samjohnsonphotography.com